Learn Google Ads the RIGHT WAY with the creator of Google's OWN training program!
Get the only course by a former Google insider with practical tips, tricks & hacks for you to scale profitably and confidently.
Access my go-to campaign targeting settings – tried and tested with MILLIONS of dollars in profitable ad spend.
It’s no secret that Google wants to maximize its own paycheck… Learn which settings to leave in place, and which to change immediately.
My signature techniques have worked across multiple verticals: ecommerce, financial services, local businesses, food stores, restaurants, personal services, freelancers and more.
ENROLL NOW
Just $99 $48
Enroll now for lifetime access to the award-winning course & community at HALF PRICE until October 31st, 2026. Get it now before the price goes up.
SAFE CHECKOUT WITH 
Enrolling in this course is 100% RISK-FREE
If you’re not satisfied with the course, its contents, or the strategies presented after your purchase, simply email the word “REFUND” to oliver@gadsmasters.com. I will personally process a complete refund, immediately, with no questions asked.
This Course Will Teach You The Same Principles I Used When Managing Millions Of Dollars In Ad Spend For My Clients While Working At Google
Join Over 1,550+ Other Business Owners & Marketers Who Have Already Taken The Course...
After months of watching our Google Ads ROAS stagnate and drop, Oliver’s course was a game changer. His personable style is really easy to learn from, and he’s always available to answer any questions & go the extra mile for our team. Highly recommend.
Garth S.
Founder & CEO at GND Fitness – Fitness eCommerce Store
Oliver’s course transformed our Google Ads investment from break-even at the best of times into a profitable marketing machine. We’ve managed to generate over $230k in revenue in just 8 months, all while managing it entirely in house and not needing to pay any more agency fees!
Elliot Scali
Founder & CEO at NOTWASTED – Natural Wine Delivery
Oliver has the ability to take complex and difficult information and translate it in a way that makes it clearly understood and implementable – even for those with no digital background!
Jessie Kapitola
Hancock Creative – Specialist Digital Marketing Agency
I almost gave up on Google Ads until I came across Oliver’s online course, which taught me how to unravel what I was doing wrong. Monthly bookings have since taken off by 50%, which has made a huge difference to my bottom line!
Cara Chen
Founder & CEO at Altitude Tea – Australia’s Leading Tea House
Cara C.
Founder & CEO at Australia’s Leading Tea House
Garth S.
Founder & CEO – Fitness eCommerce Store
What’s In It For Small Business Owners, SEM Freelancers & Agencies?
Downright COPY my PROVEN multi-million dollar campaign settings – watch me make changes in real-time to accounts for brands across all verticals.
Master Search, Shopping & Display Advertising, then learn the simplest and most effective way to start advertising on YouTube – And how to ensure you ONLY PAY when someone watches your entire video ad.
Maximize the value of every dollar spent on Google Search by combining narrow keyword targeting and exclusion rules to ensure you only pay for VALUABLE clicks.
Learn the THREE simple things you must do if you’re advertising on Google Search to ensure you’re not wasting any money!
Meet Your Instructor
Hi, I'm Oliver.
For several years, I worked as a digital strategist at Google's AUS/NZ HQ in Sydney, Australia.
My role there was to provide actionable advice and consult with the fastest growing advertisers on how they could improve their Google Ads campaigns.
I was also the official presenter at Google’s OWN training seminars, for which I personally wrote the training content that they’re still using to this day.
I’ve taught thousands of business owners and digital marketers how to master Google Ads, and have distilled everything I know into this extensive series of practical lessons & tutorials.
You might also be asking yourself…
Why should you take THIS course and not one of the hundreds available out there?
That’s a great question. The truth is that I’ve seen too many businesses scarred by agencies or inexperienced ‘experts’. I made this course in order to teach people what I know, so that business owners or marketers out there can better manage Google Ads and get more out of it”
Ex-Google Employee Widely considered Australia's #1 Google Ads Specialist
An expert in the subject matter and the ability to teach it!
Part of the original team that launched the award-winning training program "Grow With Google"
Lead presenter at hundreds of these “Grow With Google” events (as you can see from the photos)
Taught thousands of business owners and digital marketers how to master Google Ads
Course Curriculum (Expand To See More)
Welcome! How To Approach The Course
About Me
Google Ads: A History & Overview
Creating An Account & Getting Started
Understand Account Structure
Navigating The Interface
Understand the Ads Auction
Build a Search Strategy
Bonus: Two Tools to Build the Perfect Keyword List
Assets (Formerly Known As ‘Extensions’)
Choosing a Bid Strategy (Beginner) – 2024 Update
After Launch: Search Campaign Optimization
Choosing a Bid Strategy (Advanced)
Secret Headline Techniques To Skyrocket Your CTR
Bonus: Boost Performance by Spying on Competitors
Bonus: Do These 3 Things To Avoid Wasting Money
Search Campaign Optimization: Real Life Example
The BEST Strategy for Local Service Businesses
(Advanced) The BEST strategy for local service-based businesses.
(Advanced) Remarketing Lists for Search Ads
Introduction to Google Shopping
Google Merchant Centre: What, Why & How
Creating Your Product Feed
Use Feed Rules to Beat Your Competition – 2024
Standard Shopping vs Performance Max
Standard Shopping Campaign Launch & Setup
Standard Shopping Campaign Optimisation
PMAX Campaign Launch & Setup
PMAX Campaign Optimisation
PMAX Campaign FAQ’s – 2024 Update
Advanced Campaign Structure For Max Profitability
Running Shopping Campaigns in Multiple Countries
Google Shopping for Shopify Store: COMPLETE GUIDE
Overview
Targeting on the Display Network
Audience Targeting In Practice
Content Targeting In Practice
Example Campaign Structure
Creating Display Ads
(Advanced) Use Dynamic Ads Feed for Personalised Ads
Viewable CPM: A Bid Strategy Unique to Display Campaigns
Campaign Creation COMPLETE Demonstration
Understand YouTube Ad Formats
Bid Strategies for YouTube Ads
The Best Way to Start With YouTube Ads: Full Campaign Walk-Through
YouTube Campaign Structure
(Advanced) Ad Sequencing on YouTube
App Campaigns
Discovery Campaigns
Local Campaigns
Google Ads Editor
Google Data Studio
Should I be applying recommendations from the Recommendations Tab?
Notes: How the Pros Keep Track of Their Changes
(Advanced) Seasonality Adjustments to Maximise Revenue During Sale Periods
ENROLL NOW
Just $99 $48
Enroll now for lifetime access to the award-winning course & community at HALF PRICE until October 31st, 2026. Get it now before the price goes up.
SAFE CHECKOUT WITH
Enrolling in this course is 100% RISK-FREE
If you’re not satisfied with the course, its contents, or the strategies presented after your purchase, simply email the word “REFUND” to oliver@gadsmasters.com. I will personally process a complete refund, immediately, with no questions asked.
Take advantage of these EXCLUSIVE bonuses with my limited time special offer
Lifetime FREE access to the all-new Conversion Tracking Blueprint course (normally $297).
Bi-weekly Q&A calls for you to get your questions answered.
Direct access to my priority mailbox for personalized support.
Highly-engaged Skool community for insiders to share resources, winning strategies, tips & more.
Guaranteed course updates throughout the year to keep up with any and all changes to the algorithm.
What’s In It For The Medium Business Owner
Learn how to encourage repeat purchases using advanced retargeting techniques across Google Search, Display, YouTube and Shopping.
OPTIMIZE your return on investment by doing what WORKS as explained by a Google insider behind millions of dollars in (profitable) ad spend.
SAVE MONEY and reduce your cost/conversion by eliminating underperforming campaigns.
SAVE MONEY and your reduce cost/conversion by eliminating underperforming channels.
Decrease your OVERHEAD. Learn the tricks of the trade from a true pro. You won't need to pay an Google Ads manager EVER AGAIN if you decide so after taking this course.
Decrease your OVERHEAD by learning the tricks of the trade from a true pro. You won't need to pay a Google Ads manager EVER AGAIN after taking this course.
Learn how to encourage repeat purchases and increase your brand’s social proof.
Unlike any other 'expert' teaching Google Ads, I was personally responsible for building the syllabus that Google continues to use for trainings to this day.
ENROLL NOW
Just $99 $48
Enroll now for lifetime access to the award-winning course & community at HALF PRICE until October 31st, 2026. Get it now before the price goes up.
SAFE CHECKOUT WITH
Enrolling in this course is 100% RISK-FREE
If you’re not satisfied with the course, its contents, or the strategies presented after your purchase, simply email the word “REFUND” to oliver@gadsmasters.com. I will personally process a complete refund, immediately, with no questions asked.
FREE Preview Lesson
Welcome! How to approach the course.
Enrolling in this course is 100% RISK-FREE
You’re Backed By My “No BS”
Money Back Guarantee
If you’re not satisfied with the course, its contents, or the strategies presented after your purchase, simply email the word “REFUND” to oliver@gadsmasters.com. I will personally process a complete refund, immediately, with no questions asked.
ENROLL NOW
Just $99 $48
Enroll now for lifetime access to the award-winning course & community at HALF PRICE until October 31st, 2026. Get it now before the price goes up.
SAFE CHECKOUT WITH
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